The New York Times has written a series of articles on interior design for the past couple of years that have included an article that argued that “new cool” design is not a term that should be used to describe what is new and new is not cool.
The Times article suggests that we need to “put the onus on people who don’t understand what a modern interior is to say, ‘You should look at my ideas, because they’re good, and if you don’t like them, you should make them better.'”
The article then goes on to argue that people who are interested in a modern, modern design, but who have not seen a new idea or have not taken the time to get to know the people who designed the previous design, “must be treated like they’re idiots, and treated as such.”
The article goes on, “We don’t want to be in the business of saying, ‘Don’t try this, it’s not cool,’ but the point is to make a change.”
While it is easy to look at the Times article and see that it is not going to change the minds of designers or the public, it is important to understand that many designers and interior designers see new cool as the opposite of the old cool that is used to argue against new ideas.
While some designers see the term “new” as a good term to describe the type of design they see and the quality of their work, other designers see it as an insult that means they are not really interested in the design, they just want the same thing, and that they have the same ideas as everyone else.
Many designers and designers who work in interior design have argued that the term new cool does not capture the actual style of interior design and should instead be used as an umbrella term to define all the different styles of interior and architectural design that are used in the industry.
I spoke with Sarah Bensch, the president of a design firm in New York that is actively working on new cool and the founder of the Designer’s Institute, about how she sees new cool versus old cool.
Q: The article “It is time for an era of modern design” is very good, but it misses a lot of things.
A lot of designers and architects have been using this term for decades.
How did you see this coming?
A: I think it’s always interesting to see how people define new and what they’re not looking for.
A year ago, when I started doing a conference, the word “new,” and all that kind of stuff, didn’t really exist.
And it’s interesting to think that if you look at what I do, it really has a lot to do with the fact that it’s a modern design.
There’s so much that we can do in the field of design, it becomes very hard to define what we’re looking for, and so that’s why I think a lot architects have said, “I’m not interested in new cool,” because they don’t really understand the newness of what we are doing.
And so that is what has become the problem.
Q.
Why does it feel like there is a disconnect between designers and the public?
A.
The fact that people are not interested is just a part of the problem, and it’s part of why I said this is not the kind of design that we should be trying to be.
Because when we’re trying to do the same things over and over again, the public is always going to be interested in what we do.
The public likes the fact we are trying to change a particular kind of thing.
So they like to see a lot more of it.
And this is the problem with the word new, because people who do not understand what new means, when they are looking for something new, they don´t know what to look for, or they think it doesn’t really matter, because we are all going to look the same.
So what you’re really trying to say is, “Look at the old stuff.”
Q.
How do you feel about the “new cooler” label?
A.: I really like it.
I don’t know that it will be the most helpful thing for people.
I think people who like to get their ideas out and then come up with something are probably going to say they want to get that, but I think you need to put the onuses on people that don’t see what is cool, that don´ts understand what is good, or that is trying to make their own ideas look better than others.
Q, How do I know that my ideas are not cool?
A, Look at my concept.
I can’t tell you exactly how it is going to turn out, but the concept is going the right way.
So if you come up to me and say, “Oh, that’s great, but how did you come to that idea?”
You can’t get an exact answer